![]() The exceptions were New Mexico, Arizona, and Nevada (deemed to have insufficient road traffic), and Massachusetts (eliminated due to that state's high land rentals and roadside foliage). Route 66.īurma-Shave sign series appeared from 1925 to 1963 in most of the contiguous United States. Set of signs promoting Burma-Shave, on U.S. In 1997, the American Safety Razor Company reintroduced the Burma-Shave brand with a nostalgic shaving soap and brush kit, though the original Burma-Shave was a brushless shaving cream, and Burma-Shave's own roadside signs frequently ridiculed "Grandpa's old-fashioned shaving brush." Roadside billboards The brand decreased in visibility and eventually became the property of the American Safety Razor Company. ![]() Sales declined in the 1950s, and in 1963 the company was sold to Philip Morris. At its peak, Burma-Shave was the second-highest selling brushless shaving cream in the United States. ![]() The result was the Burma-Shave advertising sign program, and sales took off. ![]() The company's original product was a liniment made of ingredients described as coming "from the Malay Peninsula and Burma." Demand was sparse, and the company sought to expand sales by introducing a product with wider appeal. Burma-Shave was introduced in 1925 by the Burma-Vita company, owned by Clinton Odell. ![]()
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